What a day! On Friday, May 5, 2017, Rachel Dukeman led a Digital Media Marketing Workshop for Libraries at the Easton Public Library. We discussed incorporating research, planning, creativity, and consistency into digital marketing strategy. We covered the best ways to use social media and digital marketing to increase impact — from building user personas to outlining content by tone, frequency, and the right site / platform for each persona.

Attend the workshop? Check your email for the slides in two formats: Full Slides (one per page) or Handouts (4 per page).